Brand It

A few weeks ago we told you that Gitanjali Gems had valued its 4 flagship brands Nakshatra, Asmi, Gili and Ddamas at 1500 cr Rs. Its just one of the many Indian companies that’s building brands and seeking professional help to value them. The International Financial Reporting Standards or (IFRS), which demands that companies declare their brand value, is expected to be adopted in India in 2011. But that’s just one reason – Indian companies are getting brand conscious because brands are …

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