Brand It

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I want to have young but cute and unique shoe brands t look for.. i like just simple like converse and stuff but i wanna be unique a lot of people wear converse, vans, DC, nike, i want something cute and not expensive.. please?

What do you think? Please comment below to tell me.

 

              What is a brand? It is a way of creating an identity for a product, which is like identifying a specific person within a large crowd. A quick example that comes to mind is Amitabh Bachchan whose name evokes a certain identity. When you think of Amitabh Bachchan you automatically identify him through certain characteristics and qualities which make him distinguishable from the other stars. A better example is the SUN. There are millions of stars but when we talk of the SUN, we immediately know which star we are referring to. This is the identity we are talking about. Similarly, when we want to sell or buy a product, we do not think in terms of the product in general – we are required to identify the particular brand within the entire product range which we like. For example when we go to buy a packet of tea, we do not ask for any packet of tea, we ask for a specific, i.e., Lipton’s Green Label or Brooke Bond’s Red Label.

             Is it as simple as that? Of course not. It has taken a lot of time and effort to become the ‘Big B’ as we know him today. That is how a brand is built.

            A brand is essentially the sum total of the particular satisfaction that it delivers to the customer who buys that specific brand. This sum total relates in its integrality to its name, ingredients, price, packaging, distribution, reputation and ultimately to its performance.

             We, therefore, relate to brands. As consumers, we can remember some brands with which we are familiar and, therefore, we expect certain standards of quality from these brands.

 

Brand Equity

 

              Brand Equity comprehends a set of assets linked to a brand’s name and symbol that adds to the value provided by a product or service to a company’s customers. There is always the underlying expectation that the brand will deliver the satisfaction it has promised. A consumer expects a certain standard of quality and the manufacturer has to make sure that the product lives up to that expectation, otherwise the consumer will stop buying the brand. Simply speaking, brand identities primarily exist in the minds of its consumers. A brand is his or her evaluation of the performance of that brand. And if this evaluation is positive the customer is willing to pay more for one particular brand over another similar product. This is the strength of Brand Equity.

             One may well ask why there is such fascination with brands, and what are they worth? The reasons are many. Firstly, it is because brands create Trust, and trust is the basic precondition to Loyalty. Ultimately it is loyalty that ensures sustainable income to the companies that own these brands. It is this relationship, born out of loyalty, that ensures continuous sales, and therefore profit to the company. Secondly, it is because brands can be shown to be valuable to the shareholders.

             So why is Brand Equity important? It is important because a strong Brand Equity enables the brand to command a premium. The reason why the customers are prepared to pay a premium is because of the perceived reliability, trustworthiness, as well as the positive image of superior quality that the brand commands. As emphasized, the major assets of Brand Equity can be categorized as:

 

1. Brand Awareness: This refers to the strength of a brand’s presence in the consumer’s mind. A Brand’s awareness is measured according to the recognition and recall of the brand.

2. Perceived Quality: Perceived quality lies at the heart of what customers are buying; and in that sense, it is the ultimate measure of the impact of a brand.

3. Brand Loyalty: A brand’s value to the company is largely created by the customer loyalty it commands. Since a company considers loyalty as a major asset, it encourages and justifies loyalty building programmes which, in turn, help to create and enhance Brand Equity. In a way, the loyal customer gets emotionally attached to the brand.

 

              Brands are built block-by-block and the best analogy one can give is how a building is constructed. The building of a brand is a three-part process. The first part relates to the idea. Like an Architect, the Marketing Team must not only be able to visualize whether there is a consumer need for a particular product but also in what form. It is only when the team has been able to pinpoint their particular need, then they can proceed further in terms of satisfying that need.

              This leads to the second part. How is the brand going to be positioned? How will it look? What should its price be and so on. These are the inputs through which the brand is built.

              The third part relates to the process. In other words, all the ingredients we saw in the second part – how are we going to use these ingredients to make the brand? This process includes research, the logic behind the introduction of the brand, creativity in terms of how to project the brand to the consumer and of course, make sure there is adequate quality control to ensure that the product delivers what it promises.

 

           This process is a continuous one. For any further stages of development, research has to be done to make sure that the brand is being developed along the right lines. The concept that a brand is built brick-by-brick, doesn’t mean that it only takes time, the most important thing is that it takes money and practice. A fair amount of time and money is necessary to build a brand and very rarely does a brand become profitable before the first three introductory years are over. Naturally the brand loses money in the first two years, it may make some money in the third; but cumulatively it will still lose money in the third year. Most businessmen are not willing to absorb this loss or wait patiently for the fourth year. It is for this reason that, today, most of the successful brands in the market are owned by multinationals baring of course a few like Nirma, Titan, etc

            In other words, a no-profit, no-loss deal for company was indicated for the first year. Forecast did indicate that in second year, there would be a small profit; but the third year would definitely show substantial increase, both in business and profit.

            Brand Equity is critically important to a company’s success, yet because of its reservoir-like nature, it is often taken for granted, overly drawn upon, and not adequately replenished, especially in times of crisis or to meet short-term needs.

 

 

 

 

Any ideas?

There could be no real success in any business ventures apart from a diligent effort to employ the most appropriate brand strategy. And this topic always raises talks over matters such as your brand, products or services, and the way by which you deliver them to your clients. Your company’s ideals are also an object of major significance because they greatly affect your business operations, They are the driving force that motivate every thought and action towards fulfilling your goals.

It is the author’s desire to make things clear to you, especially things that are in one way or another related to the path that you are now treading on. Whether you are a seasoned businessman, or just a beginner in the field of commercial enterprise, you need to understand that there are still a lot of things to learn each day. And the subjects include formulating a brand strategy that can be applied particularly to your kind of business.

As someone who has a direct authority over all the affairs of your company, you cannot deny the fact that there are times in your leadership when you feel down and confused because things are turning against you. But just thinking positively about the outcome of a strategic brand scheme can bring a feeling of relief. A well-planned strategy for your branding works can bring unequaled gains when strictly enforced. So you better have one in order to have some directions.

When we discuss topics like branding works, we can’t help but think about the symbol that represents the company and greets the customers every time they go to your business establishment or avail of your products or services. In most cases, this symbol is your company logo. Your company logo, no matter how small and less detailed can speak a lot of things concerning you as a company. Without saying a word or two, it can speak about the goals you want to achieve for the organization and for the people you want to reach with your brand. Since this symbol plays a prominent role in your business, it is but natural to take it by heart.

Another area in business where you need to apply a good brand strategy is the area of customer service. Your customer service begins the moment a client or prospect comes in to your store or office. He or she might feel like a stranger in an environment like yours. Before your guest decides to leave your establishment because of some awkward feelings you can employ special treatments to your guest so that he or she would sense belongingness. This is crucial to your company’s success because the impression you create will definitely affect the customer’s decision to whether or not close deals with you and or come back for more of your products or services.

As a business entrepreneur with a burden laid on your shoulders, you can control the future of your company by doing business the right way today. You should never operate your business without utilizing a brand strategy that could meet your company’s specific needs.

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There is a lot of popular brands and sometimes when you don’t wear those brands you’re just not popular enough. At my school people wear abercrombie, hollister, juicy couture,aeropostale,roxy,volcom,hurley,zoo york, element, etc…
I personally like to wear abercrobie, hollister and juicy couture and i like to wear nikes, converse, and vans. What are your favorite brands?

What are your thoughts on the subject?

There is a lot of popular brands and sometimes when you don’t wear those brands you’re just not popular enough. At my school people wear abercrombie, hollister, juicy couture,aeropostale,roxy,volcom,hurley,zoo york, element, etc…
I personally like to wear abercrobie, hollister and juicy couture and i like to wear nikes, converse, and vans. What are your favorite brands?

I'm eager to hear your comments...

There are 2 of us recently hired to be executive assistants to an independent stock broker. He seriously is growing business, brand new office, etc. But how could we (assistants) promote his business besides cold calling? How to spread the word about his business face2face w/ people. It’s a lot harder to tell people in-person we’re not soliciting, but only introducing ourselves & what our boss does (then he talks to them) when we’re out in the field. We don’t tell people quotes or anything as we are not brokerage licensed. Thanks!

What are your thoughts on the subject?

A lot of times when asked what brand design means people would say that it is the design of the logo. The icon that represents what the brand is all about. While this definition is right, it would be wrong to just stop there. Your brand’s design encompasses a lot of things. Of course your brand’s logo means a lot as this is the first impression that will enthrall or turn off your consumers but it is always better to go beyond that.

As you conceptualize your brand’s design think deep and get to know who or what your brand really is. If compared to a person your brand’s design would be the very core of who you are that pulsates life into your being – your heart. Without it, you would not be alive. Without the brand’s design your brand will be dead.

Challenging as it may seem, having a design that works is not that hard to achieve. As the brand’s owner, as mentioned, you must look deep. Listen to how your brand is beating – for whom does it beat? The answer to that would be easy, your target market is for whom your brand is for. If it is for them, then how can you communicate your brand to them? What are the language they speak? What are the places where they frequent? Your marketing strategies will rely heavily on the answers to these questions. You really need to know who you are targeting so that you get to know what weapons you need to have in your arsenal to make your brand work.

The answers to these questions do not come easily. You need to spend time to look for answers to these questions. Some of the things you must understand is your brand itself. Where do you plan to take your brand? What are your visions and your goals? It would be better to set different phases in your goals. There must be long term goals, medium term and short term goals as well. You may wonder what these points have to do with your brand, it does. The answers to these questions matter because unless you don’t know what you want to be, you will never get to the point when you can say that you have arrived. Knowing the answers to these questions will complete the picture of what your brand’s design is.

Ideally, you must have at least somebody who will act as your sounding board. Somebody whom you can trust to tell you honestly what he or she thinks about your plans and your brand’s design. Preferably this person must have an idea of how to go about designing for brands as well. This way he will know what to look for and how to better help you come up with something that works.If you don’t have a person who can do this for you then go to a brand agency who can help you with your ” title=”Brand design”>brand design.

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i saw a commercial today for a website that featured food coupons and i hate myself for not writing it down. i live in atlanta (we have publix and kroger supermarkets here) and i like a lot of name brand foods what are some of your favorite websites for grocery items? are there any websites that can collectively tell me what’s on sale at places … how about websites that have coupons . i’ve decided that its time to take control of my finances by cutting back my spending in food and clothing. also, i have a 1 year old son. any ideas on how to save money on clothes and shoes for him? i know about thrift stores, but for new clothes, what times of year are best to get his clothes, at the best prices?

Any ideas?

Ok, so I was thinking of buying myself a new acoustic guitar, and I found one on ebay. It said it came with this thing called a Truss rod tool. I read a few articles but really all I understood was it adjusts something on the neck, I’m not sure. Obviously, I’m very much a beginner in guitars, so if I decide to buy this guitar, should I even mess with that tool? Or is it so extremely dangerous for a novice like me that I should just store it away until I’ve had years worth of experience? And, my main question is, what the hell is it?! Also, since you’re here and you probably know a lot about guitars, answer me two more questions:
As a beginner with small hands, what’s the best, fairly cheap, brand of acoustic guitar to buy? I’ve read good things about a baby taylor 3/4 acoustic, but I don’t know, maybe there’s a better one.
And if I decide not to buy a guitar (because I already have one but I’ve read it’s a pretty crappy model), what kind of strings should I get? I read that twelve gauge steel strings are best for beginners, but I just want to make sure.
Thanks!

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Lately I have seen a lot of advertisements for human hair extensions. Paris Hilton and Jessica Simposon have their own line. Other brands are available in national chain drug stores.

It just seems like extremely large amount of human hair.

Does anyone know if is mixed female and male hair? Is it from adults or children? Who are these companies buying this hair from? How much money do the people selling their get?

I would like any answers to any of these questions.

I am concerned that people in poverty are being exploited for them.

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